Director, Cloud Entertainment Marketing (45122) Atlanta, Georgia

Position Details
SUMMARY
Support Home Cloud Entertainment Business Unit top line growth by leading marketing efforts for the overall Business Unit, and providing world class marketing support to individual entertainment service product leaders.

RESPONSIBILITIES
1. Lead development of overarching home cloud entertainment brand, positioning and messaging strategy.
2. Lead marketing plan development and execution for home cloud entertainment commercialization efforts.
3. Drive overall revenues through digital marketing efforts, and serve as in house SME on digital marketing best practices.
4. Serve as advisor to individual service product leads on marketing and promotional programs.
5. Review marketing messaging, tactics and spending to ensure consistency with strategy and to maximize return on spend.
6. Lead marketing research efforts and derive revenue generating insights.
7. Identify and manage relationships across 3rd party marketing service vendors, including ad agencies, digital marketing firms, creative partners, web developers, sweepstakes and promotional vendors.
8. Manage in house marketing staff to ensure timely delivery to internal stakeholders.

QUALIFICATIONS
Minimum
1. 10+ years of broad based consumer marketing experience, preferably in technology or entertainment startup environment, or large consumer packaged goods company
2. Proven track record of driving top line growth through world class marketing.
3. Experience across brand strategy, brand building, marketing communications/advertising and operational marketing required.
4. 3+ years of digital marketing experience required, preferably for new consumer product or consumer technology service; deep understanding of Digital Marketing tactics, vendors and best practices required.
5. Proven track record of driving business results through consumer insights.
6. Deep network of marketing services vendors.
7. Excellent strategic thinking, analytical, communication, planning and people management skills.

Preferred
1. BS/BA degree in related discipline preferred.

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