INTERN - Marketing Specialist (9717) Cleveland, Ohio

Great opportunity to launch your biotech career! This internship will provide great exposure into both the marketing and sales departments at our Reagents Center of Excellence in Cleveland, Ohio.

Primary Duties and Responsibilities:

  • Maintaining customer database in Salesforce.com
    • Involves profiling, data entry, lead management, promotional fulfillment, and preparing mailing lists for direct mail and eblast activities
  • Develops template communications to be used with literature fulfillment
  • Tracking ROI on marketing activities
    • Includes reporting on tradeshow leads, promotional quotes, print journal/electronic media ads, web, eblasts, and proactively updating the ROI charts on a monthly basis
  • Working as a team with webmaster
    • Includes editing and updating website product and promotional information under direction of E-Marketing Manager
  • Manage on-line library of information
    • Includes working with E-Marketing Manager and Product Managers on keywords and other SEO activities to drive traffic to the website
  • Assist with e-blast software (Eloqua)
    • Consists of programming, graphic creation, copy writing/proofing, and sending of e-blasts to coordinate with new/ongoing campaigns under direction of E-Marketing Manager
  • Assist in managing calendar of eblast activities, including monthly metrics
  • Designing with desktop publishing software
  • Conducting inventory management of all marketing materials
  • Contributing to promotional campaigns
  • Proactively search for new promotional items for future campaigns/tradeshow use
  • Communicate with customer service team on upcoming/new promotional programs
  • Other duties as assigned

Requirements:

  • Education: Bachelor’s Degree in Marketing, Sales, or Business Administration
  • 0-2 years professional experience
  • Self-starter
  • Desktop publishing software skills a plus.
  • Excellent communication skills
  • Computer literacy
  • HTML skills
  • Website administration experience
  • Social media expertise

 

To apply, please click here