Corporate VP, Insurance Strategic Marketer/Analyst (7760BR) New York, New York

Corporate VP Strategic Marketing role will report directly into the VP of Strategic Marketing within the Insurance Organization. This position opportunity will be a Marketing Generalist to fill a key leadership position within an ongoing effort to improve data analytics and business planning within the Insurance Group.

Primary Essential Accountabilities:

• Creates business plans to expand sales of Agency products to specific market cohorts (e.g., small businesses, millennials)
• Leverages data analytics to identify unique insights about NYL customers and the broader market
• Translates insights into actionable business activity with specific goals
• Creates key metrics to measure success
• Creates pilots and control groups to isolate the impact of the activity
• Builds dashboards to communicate the ongoing results broadly
• Tracks new programs against targets and evaluates results
• Proposes new activity and program changes based upon results
• Works broadly with Agency, Product Teams and Marketing to build support for program changes based upon the data and insights
• Thinks innovatively to improve collaboration and decision-making across functions and departments
• Requires frequent oral and written communications with Company employees and with people outside Company (e.g., equipment/software vendors).
• Requires strong analytical skills

Essential Requirements and Experience:


Functional Knowledge
• Five plus years of relevant experience in Product or Marketing within Insurance /Finance Industry preferred
• Bachelors degree required

Technical Expertise

• Requires in-depth and/or breadth of expertise in Marketing or Product Strategy to build actionable business plans
• Basic understanding of the Insurance Organization businesses and the products sold within Insurance Industry

Problem Solving

• Analytical/ Strategic thinkers with a good understanding of the consumer financial service market.
• Ability to think outside the box - to find innovative and creative solutions to complex business problems

Leadership
• Ability to work both independently and as part of a broader leadership team
• Collaborative Team Player who has demonstrated ability to work well across organizations
• Strong organization skills, strong interpersonal and communication skills

Decision Making/Nature of Impact
• Responsibility for making and driving significant decisions that impact the strategy and performance within Life Products of the Insurance Organization

Communication Requirements
• Communicates complex ideas, persuades and negotiates with others, often at senior levels to adopt to a different point of view

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