Head of Digital Marketing (BBBH10874) Berlin, Germany
| Salary: | EUR90000 - EUR90000 per annum + Bonus |
Head of Digital Marketing
This is an exciting opportunity for a self-driven and highly analytical senior marketer to join an innovative SaaS company revolutionising mobile IoT.
Reporting to the Head of Marketing, you will join a high performing team and play a key role in driving demand and business growth internationally through the execution of successful lead generation programmes.
What you’ll be doing:
- Owning the strategic growth of all digital marketing campaigns to maximise ROI
- Defining buyer personas and customer journey mapping
- Managing lead generation campaigns end-to-end (PPC, e-mail, social media)
- Setting up and modifying landing pages by defining and executing A/B testing
- Forecasting budget requirements and impact for business requirements from other departments
This role is well suited to someone who is performance-driven and goal oriented, with experience in high growth start-up.
What you’re great at:
- Minimum 6 years experience managing successful B2B lead generation campaigns with high ROI in a SaaS (or similar) industry
- Experience with analytical tools like Tableau, Microsoft Power BI or similar, to draw actionable insight from data and present your findings (ie. ROI/CAC)
- Deep knowledge of both technical and content SEO
- Understanding of Salesforce (sales processes, stages, leads, accounts, opportunities, etc.)
- Strong understanding of SERPs: click rates, layout and CTAs
- Ability to analyse customer needs to improve targeting and customer relevance
- Solid technical understanding
- Strong e-mail marketing experience, managing campaigns from start to finish and targeting all stages of the customer journey is a plus
- Ambitious, with a drive to continuously improve your performance
You will be working in a fantastic environment with a flat structure and open communication culture that supports your personal and professional development. This company offers a variety of perks that include regular events, free on-site gym, free in-house German lessons, drinks and snacks, and more!
If you’re looking to progress your career in a dynamic and international environment, then this could be a great role for you! Apply with your CV or get in touch for more information.