This position is no longer open for applications

The Public Relations (PR) Manager provides media relations counsel and execution to efforts to promote our investment and other capabilities and campaigns as part of an integrated marketing mix. The PR Manager also supports the firm’s overall PR program and will engage with the media on a regular basis to build and strengthen media relationships and create awareness and respect for the brand.

PRINCIPAL RESPONSIBILITIES

Media Relations: The PR Manager will conduct media relations activities primarily in support of the firm’s North American marketing efforts targeting individual investors, financial advisors and other third party intermediaries, retirement plan sponsors, and institutional investors. This person will also support the PR team’s overall mission of protecting and promoting the brand through the media. Given the media’s tendency to carefully scrutinize and criticize firms like ours, you will play a pivotal role in protecting our reputation by building positive media relationships and carefully manage difficult ones. This person will serve as a main spokesperson on key topics at both an enterprise and a business segment level.

The core of these efforts include promoting campaigns and capabilities; showcasing our products, services, and intellectual capital; and leveraging our unique content to offer valuable perspectives on investing, personal finance, markets, the economy, and other topics of interest to our clients and other public stakeholders. By effectively handling incoming media requests and proactively creating media opportunities via press trips and remote means, this person will maintain strong visibility with the media and ensure that we are building and maintaining relationships with key news outlets, journalists, and other influencers across all of our audience segments. This person will also closely coordinate efforts with the PR agencies dedicated to these initiatives.

Strategy/Counsel: The successful candidate will work closely with the Senior PR Manager for the USIS and GIS (Global Investor Services) - North America businesses to provide counsel on the development of PR programs that will support the firm’s integrated marketing goals and go-to-market offerings. Responsibilities include influencing the development of substantive campaigns that will be newsworthy and resonate with the media, guiding and writing content to support these campaigns, and reporting back to business partners on the results of the campaigns. This person will also support the development and implementation of digital strategies and identify ways to adapt our communications approach to a digital communications environment. In carrying out these responsibilities, you will stay abreast of business priorities to ensure PR is aligned with them. This person will also collaborate effectively across the firm as an emissary for the PR function, helping our business partners understand how to best utilize PR as a strategic, promotional, and reputational tool.

Writing/Content: This person will research and write clear, concise, and effective press releases, pitch letters, bylined articles, and other public relations documents, and contribute to our ability to get our intellectual capital distributed through relevant social channels. You will also create specialized content as part of PR campaigns developed to support the firm’s integrated marketing goals and go-to-market offerings. They will identify, research, and write content that will differentiate our brand from the market.

Collaboration: In addition to our business partners, this person will build strong professional relationships across the firm, particularly with our investment, financial planning, and market research teams, to ensure that we can better engage with the media and uncover the insights that serve as our currency with the media.

QUALIFICATIONS

• BS or BA College Degree (advanced degree a plus)
• 6+ years’ of media relations experience in investments or financial services
• Strong existing relationships with the financial advisors, retirement plan sponsors and institutional trade media
• Demonstrated knowledge of the investment management industry and familiarity with markets, investing, and personal finance issues such as retirement (preferred)

• Proven ability to research historical equity and fixed-income market behavior and to use analysis to uncover compelling data and insights to support intellectual capital efforts
• Demonstrated ability to build relationships with and influence senior leaders of the firm
• Excellent oral and written communication skills
• Knowledge of public relations principles
• Strong knowledge of personal finance and investing and demonstrated ability to recognize compelling stories, conduct research, and write effective content for the media
• Ability to developer a deep knowledge of key audience segments, especially those in North American markets
• Detail oriented with excellent organizational skills
• Ability to prioritize and juggle projects while also meeting deadlines
• Project management capabilities / Proficient in MS Office Suite, including PowerPoint
• Internet savvy, including proficiency in navigating Web sites and developing effective search engine queries
• Self-motivated and resourceful / Team player