Research Analyst (20T0000AB) Los Angeles, California
Support sales along with marketing, programming and publicity to competitively position 20th TV programs by performing industry-wide diagnostic research for linear and digital platforms.
Primary Responsibilities
- Custom sales presentations catered to the individual needs and specifications of each program and market, inclusive of but not limited to, scheduling recommendations, audience profile and competitive posturing.
- Marketing support consisting of analyzing promotional campaign effectiveness, recommendation of target market to promote and viewer media usage.
- In-depth program analytics to advise program development, performance status of current on-air programs and comprehensive diagnostics of test-run limited series.
- Continual monitoring of the competitive marketplace for both new and returning syndication, network and cable series.
Qualifications
- College graduate. Minimum 2-3 years television research experience on the local and national level, for linear and digital data.
- Strong aptitude for media data analysis, concise writing skills, creative thinking and presentation style. Additionally, organized, works well under tight deadlines, flexibility to easily adapt to altering priorities, works well in a team environment, yet independently reliable.
- Comprehensive knowledge of Nielsen national ratings systems; AdViews, Npower, Catalina/NBI and local custom analysis (flows, duplication, only-only-both, minute by minute). Additionally, skilled in usage of WRAP and MRI or Simmons data systems along with the Microsoft suite of Word, PowerPoint and Excel.