Manager, Ad Ops Platform Logistics (OMG416) New York, New York

Manager, Platform Logistics

Position Profile

Reports to: Associate Director, Platform Logistics Employment: Full-Time

Location: New York or Chicago, IL Travel Required: 0% (approximate)

Overview

The digital advertising industry is changing every day. The pace of evolution does not allow room for out-dated or incomplete knowledge in any facet of digital advertising. Of upmost significance is the need to maintain expertise in the complex and broad world of digital marketing technologies, including those platforms that enable the deployment and/or tracking of digital advertising.

Such solutions are only going to become more critical—and more complex—as technologies evolve and as new online advertising platforms emerge. The past two years are exemplary of this acceleration, with the increasing adoption of internet-based media such as online video, podcasts, and widgets. At the same time, "traditional" media such as out-of-home, television and radio become increasingly "digital" while mobile phones and gaming consoles continue to carve new media opportunities. However, each new digital-based media channel introduces new platform deployment and tracking technologies, with unique complications.

Further, such deployment and tracking platforms are only useful to the extent that data input and output employ the appropriate standards and processes. Without confidence in and reliability of data, agencies and advertisers are paralyzed to make informed decisions from the rich data sets characteristic of digital marketing.

The Manager, Platform Logistics will be a conduit for knowledge sharing across accounts as to how to best deploy digital marketing technologies to satisfy clients’ unique measurement needs. This person will also be responsible for overseeing campaign execution processes including partner management, plan entry, billing entry and reporting output in their respective regions.

Top-line responsibilities of the Manager, Platform Logistics include:

Oversight of client-specific efficiency and accuracy of campaign execution procedures including plan input and ad-trafficking

Expertise in digital marketing technologies enabling campaign deployment, tracking and optimization

Collaboration with DMP ("data management platform") team to seamlessly integrate solutions and process using DMP technologies

Responsibilities

Digital Tracking Technologies

Maintain in-depth expertise in digital marketing technologies critical to basic digital deployment, tracking and optimization:

o Ad-Servers

o Rich Media Vendors

o Web Analytics o Online Video

o Authentication & Validation

o Dynamic Multivariate Optimization

o Workflow

o Billing

Develop and evangelize position statements, case studies and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies

Coordination of internal training on digital tools as needed

Data Input & Output Procedures

Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting

Monitor for, troubleshoot and resolve data hygiene issues

Coordinate with Budget Management team concerning buy input procedures with invoicing and payment requirements

Partner Management

Primary day-to-day contact for technology and service partners, responsible for ensuring premium servicing of regional accounts and maintaining an updated knowledge of services and products

Guide managed services partner(s), ensuring satisfactory service, seamless integration with Digital Media and ongoing internal training:

o Liaison with a remote vendor team responsible for trafficking campaigns

o Serve as a point of escalation for troubleshooting implementation

o Participate in monthly and quarterly SLA-review meetings with partner(s)

o Support Associate Director, Platform Logistics with partner management

o Coordinate incremental training for teams as new technologies arise and evolve

Education

Bachelor's degree in the marketing, engineering, computer science, information science, social science or business-related fields with technical and project management skills

Requirements

3-5 years’ experience with web analytics and ad-serving technologies

2+ years’ experience in an agency environment providing and managing digital tracking technologies with an understanding towards how such technologies must be deployed to satisfy digital campaign measurement needs

Extensive working knowledge of ad-servers (DoubleClick, Atlas, etc.) and rich media vendors (PointRoll, Mediamind, Eyewonder, etc.)—knowledge of web analytics (Omniture SiteCatalyst, WebTrends, Google Analytics, etc.) is a plus

Solid knowledge of how to implement ad-server and web analytics ad tags and post-click tags (e.g. "Floodlights") within HTML, Flash and other Rich Media Application environments, as well as within CMS tools

Intimate knowledge of DoubleClick tools, functionality and technology, including:

o Spotlight/Floodlight tags o Macros (not VBA macros)

o Motif capabilities o Auto-optimization

o Boomerang o User segmentation

o Custom Spotlight Variables o Look-back windows

o Integration with Omniture Genesis

Intermediate understanding of JavaScript and HTML—previous experience in coding in these languages strongly preferred

Familiarity with billing tools and process is a plus (e.g. Donovan Data Systems, MediaBank)

Experience with online attitudinal, behavioral and audience measurement vendors and techniques, including comScore, Nielsen, Dynamic Logic, Insight Express, Vizu, Quantcast, Compete, Hitwise is preferred

Familiarity with online planning and execution process

Excellent project management skills with the ability to independently manage multiple projects

Demonstrated skill using Excel, Word, and PowerPoint and/or similar presentation tools

Excellent interpersonal and written and oral communication skills as well as public speaking and meeting management skills

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