Associate Director, Ad Ops Platform Logistics (OMG422) New York, New York

Associate Director, Platform Logistics Position Profile
Reports to: Regional Director, Data Group – Platform Logistics Employment: Full-Time
Location: New York or Chicago, IL


Overview:
The digital advertising industry is changing every day. The pace of evolution does not allow room for out-dated or incomplete knowledge in any facet of digital advertising. Of utmost significance is the need to maintain expertise in the complex and broad world of digital marketing technologies, including those platforms that enable the deployment and/or tracking of digital advertising.

The role of the Associate Director is a key position within the Platform Logistics team. This person will be tasked in developing strong relationships and knowledge sharing across accounts. In addition, foster continued growth and development of PL team members. This position reports into the Regional Director, Platform Logistics.


 Responsibilities:
Digital Tracking Technologies
Maintain in-depth expertise in digital marketing technologies critical to basic digital deployment, tracking and optimization:
o Ad-Servers o Rich Media Vendors
o Mobile o Online Video
o Web Analytics o Authentication & Validation
o Dynamic Multivariate Optimization o DMPs
o DSPs o Tag Management Systems
o Workflow o Billing
 Develop and evangelize position statements, case studies and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies
 Coordination of internal training on digital tools as needed
Data Input & Output Procedures
Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
 Monitor for, troubleshoot and resolve data hygiene issues
 Coordinate with Budget Management team concerning buy input procedures with invoicing and payment requirements
Partner Management
Primary day-to-day contact for technology and service partners, responsible for ensuring premium servicing of accounts and maintaining an updated knowledge of services and products
Guide managed services partner(s), ensuring satisfactory service, seamless integration with Digital Media and ongoing internal training:
o Liaison with a remote vendor team responsible for trafficking campaigns
o Serve as a point of escalation for troubleshooting implementation
o Participate in monthly and quarterly SLA-review meetings with partner(s)
o Support Director, Platform Logistics with partner management
o Coordinate incremental training for teams as new technologies arise and evolve
Education
Bachelor's or Master's (preferred) degrees in the marketing, engineering, computer science, information science, social science or business-related fields with technical and project management skills
Required Skills:
 5+ years’ experience with ad serving technologies (Doubleclick, Atlas, Mediamind, Pointroll, etc.)
 3+ years’ experience in an agency environment having managed the deployment of campaign tracking and measurement technologies
 Experience managing and leading teams a plus
 Excellent oral, written and client presentation skills
 Extensive working knowledge of ad-servers (DoubleClick, Atlas, etc.) and rich media vendors (PointRoll, Mediamind, Eyewonder, etc.)—knowledge of web analytics (Omniture SiteCatalyst, WebTrends, Google Analytics, etc.) is a plus
 Solid knowledge of how to implement ad-server and web analytics ad tags and post-click tags (e.g. “Floodlights”) within HTML, Flash and other Rich Media Application environments, as well as within CMS tools
 Intimate knowledge of ad serving tools, functionality and technology, including:
o Floodlight/Action tags o Macros (not VBA macros)
o Richmedia capabilities o Auto-optimization
o Boomerang o User segmentation
o Custom Variables o Look-back windows
o Integration with Omniture Genesis
 Intermediate understanding of JavaScript and HTML—previous experience in coding in these languages strongly preferred
 Familiarity with billing tools and process is a plus (e.g. Donovan Data Systems, MediaBank)
 Experience with online attitudinal, behavioral and audience measurement vendors and techniques, including comScore, Nielsen, Dynamic Logic, Insight Express, Vizu, Quantcast, Compete, Hitwise is preferred
 Familiarity with online planning and execution process
 Excellent project management skills with the ability to independently manage multiple projects
 Excellent interpersonal and written and oral communication skills as well as public speaking and meeting management skills
 Experience with Microsoft Excel, Word, and PowerPoint is desired

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