Solutions Product Marketing Manager (BBBH106071) Atlanta, Georgia
As part of our Solutions Marketing Team, each manager will focus on a collection of products that make up a solution, to create and execute a marketing plan that drives a strong and cohesive message through our sales organization, external communications, and into the market.
This role provides a strong professional development opportunity for an individual that has a passion for both marketing and business strategy, and a track record of exercising an organized and collaborative approach to managing people and projects.
Responsibilities include:
• Lead development and execution of go-to-marketing strategies and messaging content development, grounded in insightful market positioning intelligence and rationale.
• Drive product launches as well as messaging and positioning strategies for existing solutions portfolio.
• Engage with both internal sales roles and customers to communicate the value the solution.
• Ongoing analysis of market trends and competitive intelligence.
• Implement messaging strategy through solution-level Integrated Marketing Plans, ensuring alignment and integration of roadmaps + product launches, sales requests for collateral, and external communications deliverables.
• Investigate and advise on pricing and business models leveraging pricing analysis of competitors, knowledge of pricing strategies, and understanding of customer-side business case.
• Lead solution-focused competitive intelligence through structured collection of information available through private reports, public information and feedback from internal SME’s.
Required skills:
• Technical aptitude and passion for energy delivery; ability to grasp the technical architecture of distribution grid flow and associated equipment and software tools that manage and optimize the electricity grid.
• Understanding of business fundamentals – roles of various departments in the organization: marketing, sales, economics, manufacturing, business management, engineering.
• Knowledge of Intelligence sensors and analytics focused on preventive planning and design for the distribution grid, to help utilities address issues such as faults that cause outages, integration of renewables, and best use of the electric infrastructure to reliability deliver energy.
• Or, knowledge of Energy capacity options include load reduction and energy efficiency solutions for application during peak consumption on the grid, and the integration of distributed energy resources like energy storage for stabilization and targeted capacity needs.
This role provides a strong professional development opportunity for an individual that has a passion for both marketing and business strategy, and a track record of exercising an organized and collaborative approach to managing people and projects.
Responsibilities include:
• Lead development and execution of go-to-marketing strategies and messaging content development, grounded in insightful market positioning intelligence and rationale.
• Drive product launches as well as messaging and positioning strategies for existing solutions portfolio.
• Engage with both internal sales roles and customers to communicate the value the solution.
• Ongoing analysis of market trends and competitive intelligence.
• Implement messaging strategy through solution-level Integrated Marketing Plans, ensuring alignment and integration of roadmaps + product launches, sales requests for collateral, and external communications deliverables.
• Investigate and advise on pricing and business models leveraging pricing analysis of competitors, knowledge of pricing strategies, and understanding of customer-side business case.
• Lead solution-focused competitive intelligence through structured collection of information available through private reports, public information and feedback from internal SME’s.
Required skills:
• Technical aptitude and passion for energy delivery; ability to grasp the technical architecture of distribution grid flow and associated equipment and software tools that manage and optimize the electricity grid.
• Understanding of business fundamentals – roles of various departments in the organization: marketing, sales, economics, manufacturing, business management, engineering.
• Knowledge of Intelligence sensors and analytics focused on preventive planning and design for the distribution grid, to help utilities address issues such as faults that cause outages, integration of renewables, and best use of the electric infrastructure to reliability deliver energy.
• Or, knowledge of Energy capacity options include load reduction and energy efficiency solutions for application during peak consumption on the grid, and the integration of distributed energy resources like energy storage for stabilization and targeted capacity needs.