Supporting Analyst (ANMW05) New York, New York

Overview

The Relate product from Annalect’s Social and Brand practice leverages Annalect’s agile data infrastructure and data harmonization tools to bring together data from across the social paid, owned, earned, shared, promoted and brand landscape in order to identify client opportunities to optimize marketing, customer experience, customer service, brand perception and other drivers of business value.
The Supporting Analyst will work to empower clients using Social and Brand tools and analytics. The Supporting Analyst will also work directly with the client and agency team to provide services related to the product and practice goals.


The Supporting Analyst, Social and Brand Practice will be reporting to an analyst on the Social and Brand product team. The supporting analyst will support the practice by executing analysis and analytics support for specific client projects while learning from the Analyst. Clients and types of analytics reporting will vary.
Responsibilities


Reporting and Analysis – The Supporting Analyst will use the Social and Brand product and related tools to examine high-level trends across data sources to provide deeper understanding of media impact, produce optimization recommendations, and identify efficiencies. Learn to create Boolean searches for listening, monitoring and appropriate measurement around brands, categories, topics, audiences, and campaign activity. Provide insights, create theories and identify actions and potential optimization opportunities across marketing, customer experience, customer service, brand perception and other drivers of business value. Create qualitative analysis that moves beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’ which may include strategic recommendations. Help to unite digital and social media metrics across disparate tactics and platforms in order to reveal significant, meaningful insights.


Documentation and Process – Create clear, articulate and simple step-by-step instructions for complex analytical tasks for use by new and supporting team members to streamline process and support the efficient delivery of services while we scale. 

 

QA - Quality-check reports to provide high client satisfaction; this includes data quality, analyses, findings, overall writing, and general appearance of reports
Account Management - Account service skills and experience – must demonstrate successful and positive relationships with the client solutions team and helping support the clients’ needs. Ensure integration with account teams analysis and recommendations given their deep knowledge of the client’s business. Assess, estimate, and manage multiple project scopes and resources to meet target project margins and deadline


Education
Bachelors degree from an accredited university required.


Desired Skills – some combination of the following:
• Excellent interpersonal, written and oral communication skills
• Intermediate to expert Excel user
• Familiarity with online planning and execution process is helpful but not

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